What do you get when you combine back-to-school time, celebrity chef Aarón Sánchez, a brand new way to serve up tacos, and 8-bit graphics? A delicious and engaging game-based promotion where participants were tasked with helping 8-bit Aáron build as many tacos as possible while steering clear of falling school supplies. The combination of engaging game play, coveted prizes and coupons for high scorers resulted in Ortega’s Facebook likes shooting up by over 40,000, a 1,054% increase. Scroll down to get a taste.